Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /home/kuimedum/public_html/ejournal.unimel.edu.my/plugins/generic/citationStyleLanguage/lib/vendor/seboettg/citeproc-php/src/StyleSheet.php on line 52

Deprecated: Creation of dynamic property Seboettg\CiteProc\Root\Info::$category is deprecated in /home/kuimedum/public_html/ejournal.unimel.edu.my/plugins/generic/citationStyleLanguage/lib/vendor/seboettg/citeproc-php/src/Root/Info.php on line 62

Deprecated: Creation of dynamic property Seboettg\CiteProc\Root\Info::$updated is deprecated in /home/kuimedum/public_html/ejournal.unimel.edu.my/plugins/generic/citationStyleLanguage/lib/vendor/seboettg/citeproc-php/src/Root/Info.php on line 62

Deprecated: Creation of dynamic property Seboettg\CiteProc\Root\Info::$rights is deprecated in /home/kuimedum/public_html/ejournal.unimel.edu.my/plugins/generic/citationStyleLanguage/lib/vendor/seboettg/citeproc-php/src/Root/Info.php on line 62

Warning: Cannot modify header information - headers already sent by (output started at /home/kuimedum/public_html/ejournal.unimel.edu.my/plugins/generic/citationStyleLanguage/lib/vendor/seboettg/citeproc-php/src/StyleSheet.php:52) in /home/kuimedum/public_html/ejournal.unimel.edu.my/plugins/generic/citationStyleLanguage/CitationStyleLanguagePlugin.php on line 660

Warning: Cannot modify header information - headers already sent by (output started at /home/kuimedum/public_html/ejournal.unimel.edu.my/plugins/generic/citationStyleLanguage/lib/vendor/seboettg/citeproc-php/src/StyleSheet.php:52) in /home/kuimedum/public_html/ejournal.unimel.edu.my/plugins/generic/citationStyleLanguage/CitationStyleLanguagePlugin.php on line 661
@article{Zakirai@Zakaria_Nor Azam_Bashirun_Mohd Kodri_Jislan_2022, title={EVENT INDUSTRY: IMPACT, CHALLENGES AND EVOLVEMENT IN POST PANDEMIC ERA}, volume={7}, url={https://ejournal.unimel.edu.my/index.php/JULWAN/article/view/1135}, abstractNote={COVID-19 has had an impact on almost every aspect of life. The events industry was, predictably, one of the worst affected by the pandemic. Therefore, this review paper intends to explore the impacts, challenges and evolvement of the event management industry by reviewing the available literature. This study indicates that the pandemic situation significantly has effects on economic activities, events workforce, and organizers. In addition, there are also some challenges of COVID-19 such as the emergence of the online event management system and the need to upskill the event workforce. This review then highlights the event theory that supports the evolution of the industry after the pandemic era. It appears that events activities arising with the implementation of virtual and hybrid events. Future research on the event industry should be undertaken to assess recovery strategies by other hospitality industries as a benchmarking approach.}, number={1}, journal={Jurnal ’Ulwan}, author={Zakirai@Zakaria, Norlida and Nor Azam, Noor Haty and Bashirun, Siti Norashikin and Mohd Kodri, Aida Nur and Jislan, Fatanah}, year={2022}, month={Oct.}, pages={98–108} }