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MOKHTAR, Aida; WAHID, Norashikin. THE ADOPTION OF INTEGRATED MARKETING COMMUNICATION BY B40 WOMEN IN MALAYSIA: AN ISLAMIC PERSPECTIVE. Jurnal ’Ulwan, [S. l.], v. 6, n. 2, p. 118–143, 2021. Disponível em: https://ejournal.unimel.edu.my/index.php/JULWAN/article/view/896. Acesso em: 17 mar. 2026.