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Mokhtar, A. and Wahid, N. (2021) “THE ADOPTION OF INTEGRATED MARKETING COMMUNICATION BY B40 WOMEN IN MALAYSIA: AN ISLAMIC PERSPECTIVE”, Jurnal ’Ulwan, 6(2), pp. 118–143. Available at: https://ejournal.unimel.edu.my/index.php/JULWAN/article/view/896 (Accessed: 17 March 2026).