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Mokhtar, Aida, and Norashikin Wahid. “THE ADOPTION OF INTEGRATED MARKETING COMMUNICATION BY B40 WOMEN IN MALAYSIA: AN ISLAMIC PERSPECTIVE”. Jurnal ’Ulwan, vol. 6, no. 2, Nov. 2021, pp. 118-43, https://ejournal.unimel.edu.my/index.php/JULWAN/article/view/896.