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Mokhtar, Aida, and Norashikin Wahid. “THE ADOPTION OF INTEGRATED MARKETING COMMUNICATION BY B40 WOMEN IN MALAYSIA: AN ISLAMIC PERSPECTIVE”. Jurnal ’Ulwan 6, no. 2 (November 7, 2021): 118–143. Accessed March 17, 2026. https://ejournal.unimel.edu.my/index.php/JULWAN/article/view/896.