INTEGRATING BUSINESS STRATEGY IN LANDSCAPE ARCHITECTURE EDUCATION MANAGEMENT

Authors

  • Liu Shiya
  • Cao Xiangbo
  • He Shujun
  • Nor Saidi Mohamed Nasir

Abstract

The article delves into the infusion of business principles in diverse aspects of landscape architecture, including scheme design, project management and cost budgeting. It examines how educators are embedding concepts such as feasibility analysis, market research, and risk assessment into the curriculum to enhance students' decision-making and design processes. By nurturing a deep understanding of financial implications and client expectations, students are better equipped to develop innovative and sustainable design solutions. It underscores the importance of striking a balance between design creativity and pragmatic business application, positioning future landscape architects as dynamic problem solvers in a rapidly changing environment. This exploration advocates for landscape architecture education that transcends traditional boundaries, fostering graduates who can seamlessly blend artistic vision with strategic thinking, thereby propelling the discipline forward while addressing the complexities of modern design practice.

 

Keywords: Business Strategy, Landscape Architecture, Education Management, Business Principles

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Issue

Vol. 8 No. 1 (2023): Journal of Business Innovation

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Articles

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The content of Journal of Business Innovation (JBI) is licensed under a Creative Commons Attribution 4.0 International license (CC BY NC ND 4.0). Authors transfer the ownership of their articles' copyright and publication right to JBI. Permission is granted to Penerbit Universiti Melaka to publish the submitted articles. The authors also permit any third party to freely share the article as long as the original authors and citation information are properly cited.