THE RELATIONSHIP OF KNOWLEDGE, INCOME & LIFESTYLE FACTORS TO THE AWARENESS OF ASB INVESTMENT AMONG THE YOUTH OF MASJID TANAH

Authors

  • Nor Hazanah Miskan
  • Nurulhayah Muhamad
  • Maryam Mohd Esa
  • Nurul Liyana Hussin
  • Farah Saniah Mohd Zabidi
  • Luqman Ahmad

Abstract

This study was conducted to examine the relationship between knowledge, income, and lifestyle towards the investment awareness of Amanah Saham Bumiputera (ASB) among youth in Masjid Tanah, Melaka. The main objective of this study is to identify the relationship between the factors of knowledge, income and lifestyle with the investment awareness of Amanah Saham Bumiputera (ASB) among the youth. The findings of the study obtained through the distribution of a questionnaire of 75 respondents were analysed using the Statistical Package for Social Science (SPSS) software. The results of this study prove that the independent variables which are lifestyle and income factors have a relationship with the investment awareness of Amanah Saham Bumiputera (ASB) while the knowledge factor has no relationship with the investment awareness of Amanah Saham Bumiputera (ASB). Investment is the best platform in the context of building and growing wealth, however, not many youths engage in investment activities.

 

Keywords: investment, youth, Amanah Saham Bumiputera (ASB)

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Issue

Vol. 8 No. 1 (2023): Journal of Business Innovation

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Articles

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The content of Journal of Business Innovation (JBI) is licensed under a Creative Commons Attribution 4.0 International license (CC BY NC ND 4.0). Authors transfer the ownership of their articles' copyright and publication right to JBI. Permission is granted to Penerbit Universiti Melaka to publish the submitted articles. The authors also permit any third party to freely share the article as long as the original authors and citation information are properly cited.