ADVANCING SUSTAINABLE DEVELOPMENT STRATEGY THROUGH EFFECTIVE CORPORATE SOCIAL RESPONSIBILITY

Authors

  • Huang Jiamin
  • Deng Haoming
  • Huang Rui
  • Mo Di

Abstract

In today's rapidly changing business environment, sustainable development has become a top priority for modern business development. At the same time, the implementation of strong corporate social responsibility (CSR) initiatives has become an integral part of sustainable development. Therefore, how to further promote the implementation of corporate social responsibility and promote sustainable development has become a matter of great concern to scholars. This article aims to provide an in-depth exploration of how corporate social responsibility promotes sustainable development. This paper will use literature review, case analysis and other research methods to explore the impact of corporate social responsibility in depth through a case study of Midea in Guangdong Province, China. Finally, we discuss the challenges of integrating sustainability with corporate social responsibility and offer solutions. This article reveals the importance of promoting corporate social responsibility in promoting sustainable development.

 

Keywords: Corporate social responsibility, Sustainable development, Business practice

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Issue

Vol. 8 No. 1 (2023): Journal of Business Innovation

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Articles

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The content of Journal of Business Innovation (JBI) is licensed under a Creative Commons Attribution 4.0 International license (CC BY NC ND 4.0). Authors transfer the ownership of their articles' copyright and publication right to JBI. Permission is granted to Penerbit Universiti Melaka to publish the submitted articles. The authors also permit any third party to freely share the article as long as the original authors and citation information are properly cited.