REVIEW PAPER: DETERMINANTS OF STUDENTS’ CHOICE OF COURSES AND UNIVERSITY SELECTION

Authors

  • Nurul Liyana Hussin
  • Nurulhayah Muhamad
  • Muhammad Khalil Tarmizi Abdul Sukor

Abstract

The rapid growth of education in Malaysia nowadays encourage the higher educational institutions to provide the best features of courses which align to national aspirations. The positive competition between public university and private university in the admission of students create the great impact of sustainability of the institutions as well. Thus, this study concentrated to give an overview of the factor that encourage students to choose certain courses in higher educational institutions. The determinants of selection addressed consists of the future career, passion, parental influence and peer influence. As conclusion, this study can help the higher institutions to provide some strategies in increasing the number of admission of students and at the same time improve the academic quality and the governance of institution.

 

Keywords: higher educational institutions, determinant of selections, strategies

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Published

2019-12-04

Issue

Vol. 4 No. 2 (2019): Journal of Business Innovation

Section

Articles

License

The content of Journal of Business Innovation (JBI) is licensed under a Creative Commons Attribution 4.0 International license (CC BY NC ND 4.0). Authors transfer the ownership of their articles' copyright and publication right to JBI. Permission is granted to Penerbit Universiti Melaka to publish the submitted articles. The authors also permit any third party to freely share the article as long as the original authors and citation information are properly cited.