DETERMINANTS OF HALAL FOOD CHOICE AMONG INTERNATIONAL NON-MUSLIMS TOURIST

Authors

  • Syafiq Akmal Sazali
  • Amey Rozalina Azeman
  • Umi Kalsum Mohd Mobarak

Keywords:

Halal Food Choice, Non-Muslim Tourist, Food Assurance, Acculturation Influence, Personality Traits

Abstract

Muslim population has been on the rise throughout the world, causing the growth of halal tourism. Halal food industries are one of the huge industries in our countries. It is one of the industries that influence the level of economic in Malaysia. Halal food is the food handled according to the Islamic Sharia Law and food has been subjected by approved certification systems which guarantee to consumers that nothing in the food has any forbidden components. Perceive that halal food is suitable for Muslim, but Halal food also suitable for non-Muslim. In fact, there is an increase of acceptance level and consumption of halal food by non-Muslim throughout the world. Thus, this research aim to identify the determinants of Halal Food Choice (HFC) among international non-Muslim tourists, whereby quantitative method will be use. This study will help to contribute towards managerial and theoretical implications which provide a deeper insight to practitioners, policy makers and researchers.

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Published

2021-12-10

Issue

Vol. 1 No. 1 (2021): Journal of Hospitality and Networks

Section

Articles

License

The content of Journal of Hospitality and Networks (JOHAN) is licensed under a Creative Commons Attribution 4.0 International license (CC BY NC ND 4.0). Authors transfer the ownership of their articles' copyright and publication right to JOHAN. Permission is granted to Penerbit Universiti Melaka to publish the submitted articles. The authors also permit any third party to freely share the article as long as the original authors and citation information are properly cited.