IDENTIFYING TOURIST RESPONSE TOWARDS VIRTUAL TOUR

Authors

  • Siti Mahera Ahmat Amin
  • Dina Syamilah Zaid
  • Hartini Adenan
  • Dziela Muhamad Parid

Keywords:

virtual tour, tourist experience, virtual reality

Abstract

COVID 19 brought the global tourism industry to a standstill started March 2020. In response, many of the tourism players has upgrade their services to stay in touch with their clients. One of the innovative approach which is the Virtual Tour (VT) has become the most popular option among the hospitality players especially the tourism sectors whereas this approach is believe to be the best alternative for the visitors. This conceptual paper has integrated the Technology Acceptance Model (TAM) models to determine the factors that affect a person’s decision to adopt VTs as temporary alternatives during times of crises. Data were collected from the focus group that already experience the VTs at any tourism spots to gather the response from those tourists in order to occupy with the implementation of any VTs among the tourism stakeholders in Malaysia.

Downloads

Published

2021-12-10

Issue

Vol. 1 No. 1 (2021): Journal of Hospitality and Networks

Section

Articles

License

The content of Journal of Hospitality and Networks (JOHAN) is licensed under a Creative Commons Attribution 4.0 International license (CC BY NC ND 4.0). Authors transfer the ownership of their articles' copyright and publication right to JOHAN. Permission is granted to Penerbit Universiti Melaka to publish the submitted articles. The authors also permit any third party to freely share the article as long as the original authors and citation information are properly cited.