Vol. 10 No. 1 (2025): Journal of Business Innovation

Articles

• THE RELATIONSHIP BETWEEN KNOWLEDGE AND INTENTION TO OWN TAKAFUL AMONG RESIDENTS OF THE MELAKA TENGAH DISTRICT

  Hamidah Norman, Nur Farihah Mosdi, Muhammad Yasin Omar Mokhtar, Suzana Ab Rahman, Suhailah Ibrahim, Roslinawati Ibrahim

  1

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• BOYCOTT INTENTIONS TOWARDS BRANDS THAT SUPPORTED ISRAEL IN THE CONTEXT OF THE “ISRAELI-PALESTINIAN CONFLICT"

  Ayu Nafira Mohd Noorhafidz, Nadiah Ishak

  8

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• E-SERVICE QUALITY AND STUDENT LOYALTY: A STUDY OF ONLINE FOOD DELIVERY SERVICES AT UNIVERSITI ISLAM MELAKA (UNIMEL)

  Maryam Mohd Esa, Suhailah Ibrahim, Nurul Liyana Hussin, Norhazanah Miskan, Nurain Nabilah Mior Saifulrizal

  22

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• DIGITAL INVESTMENT ADOPTION AMONG YOUNG MALAYSIAN INVESTORS: THE IMPACT OF INCOME AND INFORMATION ACCESSIBILITY

  Nurul Afiqah Abd Rahman, Ronizam Ismail, Roslinawati Ibrahim, Noor Fariza Mohd Hasini, Nurul Aini Md Rais

  32

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• ACCOUNTING AND FINANCE EDUCATION FOR STUDENTS WITH DISABILITIES: READINESS, CHALLENGES, AND PATHWAYS TO INCLUSION

  Farah Saniah Mohd Zabidi, Noor Azlin Mohd Kasim, Sarimah Ahmad

  41

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• PILOT VALIDATION OF INSTRUMENTS MEASURING ORGANISATIONAL COMMITMENT AND ORGANISATIONAL CITIZENSHIP BEHAVIOUR AMONG HOTEL EMPLOYEES

  Dina Syamilah Zaid, Nor Saidi Mohamed Nasir, Hartini Adenan, Dina Syafini Zaid

  50

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• MARKETING MIX FACTORS AND CUSTOMER SATISFACTION IN SOCIAL COMMERCE: A STUDY OF TIKTOK SHOP USERS IN MALAYSIA

  Nurulhayah Muhamad, Siti Aishah Shahrom, Nurul Liyana Hussin, Nor Hazanah Miskan

  59

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• A CONCEPTUAL FRAMEWORK LINKING INFLUENCER MARKETING, EMOTIONAL ENGAGEMENT AND ONLINE IMPULSIVE BUYING BEHAVIOUR

  Dina Syafini Zaid, Dina Syamilah Zaid

  72

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• DETERMINANTS OF TIKTOK USAGE AMONG UNIMEL STUDENTS

  Nor Hazanah Miskan, Nurulhayah Muhamad, Nurul Liyana Hussin, Maryam Mohd Esa, Maizurah Ghazali

  81

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• A CONCEPTUAL FRAMEWORK FOR ISLAMIC FINTECH SERVICES ADOPTION: EXTENDING THE UTAUT MODEL WITH TRUST

  Nurul Liyana Hussin, Nurulhayah Muhamad, Nor Hazanah Miskan, Maryam Mohd Esa, Norzaimah Zainol

  89

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• DIMENSIONS OF FINANCIAL WELL BEING AND FINANCIAL DISTRESS AMONG ENTREPRENEURS: A SYSTEMATIC REVIEW OF MEASUREMENT TOOLS (I)

  Suzana Ab Rahman, Nor Saidi Mohamed Nasir

  98

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• DIMENSIONS OF DIGITAL FINANCIAL WELL BEING, FINANCIAL SOCIALIZATION AND FINANCIAL SELF-EFFICACY AMONG ENTREPRENEURS: A SYSTEMATIC REVIEW OF MEASUREMENT TOOLS (II)

  Suzana Ab Rahman, Nor Saidi Mohamed Nasir

  108

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• THE RELATIONSHIP BETWEEN LOYALTY, TRUST AND DIGITAL CUSTOMER SERVICE TOWARDS CUSTOMER SATISFACTION AMONG CUSTOMERS OF VILLA NADIA HOMESTAY, KOTA BHARU, KELANTAN

  Roslinawati Ibrahim, Noor Fariza Mohd Hasini, Nurul Aini Md Rais, Nurul Afiqah Abdul Rahman, Suhailah Ibrahim, Muhammad Syafiq Hakimi Mohd Adabi

  120

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• THE ROLE OF TIKTOK CONTENT AUTHENTICITY IN SHAPING MALAYSIAN DOMESTIC TOURISTS’ TRAVEL INTENTION

  Siti Mahera Ahmat Amin, Dziela Muhammad Parid

  131

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• CHALLENGES IN HALAL CERTIFICATION AMONG TRADITIONAL FOOD VENDORS IN MELAKA: A CONCEPTUAL PERSPECTIVE

  Dziela Muhammad Parid, Siti Mahera Ahmat Amin

  147

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• MORAL RATIONALIZATION AND CYBERLOAFING: A CONCEPTUAL INTEGRATION OF NEUTRALIZATION THEORY AND THE THEORY OF PLANNED BEHAVIOUR

  Shahrul Niza Samsudin, Nor Saidi Mohamed Nasir, Mohd Sufiean Hassan, Norlindamalia Zulkifli

  155

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• THE EFFECT OF TRANSFORMATIONAL LEADERSHIP STYLE AND WORKING SATISFACTION ON INTENT TO STAY AMONG MANUFACTURING COMPANIES IN MALAYSIA

  Nor Saidi Mohamed Nasir, Che Kamalazizi Muhammad, Ramona Roslan, Dina Syamilah Zaid

  172

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• A DIGITAL LEADERSHIP FRAMEWORK FOR TALENT RETENTION IN EMERGING ASIAN ECONOMIES

  Nor Saidi Mohamed Nasir

  185

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• CONSUMER AWARENESS OF PRODUCT, FINANCIAL, AND PRIVACY RISKS IN ONLINE SHOPPING AMONG EMPLOYEES OF TENAGA NASIONAL BERHAD (TNB) BERTAM

  Noor Fariza Mohd Hasini, Siti Nabilah Zulkifli, Roslinawati Ibrahim, Nurul Aini Md Rais, Nurul Afiqah Abd Rahman, Suhailah Ibrahim

  202

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• THE IMPACT OF MULTIDIMENSIONAL WORK COMMITMENT ON ENFORCEMENT OFFICER PERFORMANCE: A CASE STUDY OF KPDN MALAYSIA.

  Muhammad Affendy Mahad, Noor Jeffri Abdul Wahab, Roslinawati Ibrahim

  211

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