KEPUASAN PELANGGAN TERHADAP KUALITI PERKHIDMATAN HOMESTAY DI MELAKA: KAJIAN KES DI HOMESTAY SERI TANJUNG.

Authors

  • Muhammad Afiqsyah Mohd Ramli
  • Muhammad Arif Nasir
  • Dina Syamilah zaid
  • Hartini Adenan

Abstract

Penginapan merupakan perkara yang perlu ada dalam aktivti pelancogan. Salah satu contohnya adalah ‘Homestay’. Program ‘homestay’ dikenali sebagai pelanconngan yang berasaskan komuniti dan berpotensi untuk  berkembang dan membangunkan masyarakat desa selain pelancong dapat merasai pengalaman semuajadi dan cara hidup mereka. Oleh itu, kepada pengusaha ‘homestay’ mereka perlu memepertingkatkan lagi kualiti perkhidmatan untuk menarik minat pelancong dari dalam dan luar negera untuk datang semula. Melalui artikel ini akan membicangkan kajian terhadap faktor-faktor yang mempengaruhi kepuasan pelanggan terhadap kualti perkhidmatan ‘homestay’ di Melaka yang tertumpu kepada ‘Homestay Seri Tanjung’.

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Author Biographies

  • Muhammad Afiqsyah Mohd Ramli
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  • Muhammad Arif Nasir
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  • Dina Syamilah zaid
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  • Hartini Adenan
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Issue

Vol. 1 No. 1 (2017): Journal of Hospitality and Networks

Section

Articles

License

The content of Journal of Hospitality and Networks (JOHAN) is licensed under a Creative Commons Attribution 4.0 International license (CC BY NC ND 4.0). Authors transfer the ownership of their articles' copyright and publication right to JOHAN. Permission is granted to Penerbit Universiti Melaka to publish the submitted articles. The authors also permit any third party to freely share the article as long as the original authors and citation information are properly cited.