FACTORS THAT AFFECTING RESTAURANT GUEST SATISFACTION AT PENGAKALAN BALAK BEACH AND KUALA LINGGI, MELAKA.

Authors

  • Siti Suryati Bahari

Abstract

Food and beverage is one of the important things in hospitality and tourism industry Through a variety of food can showcase ethnic and cultural diversity throughout the world. Some questions about diners is the quality of service, price, and the environment. This study discusses the factors affecting customer satisfaction restaurants along Pengkalan Balak to Kuala Linggi, Melaka. This study was analyzed using the Statistical Package for Social Science (SPSS) version 23.0, descriptive statistics, reliability analysis, correlation and regression.

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Published

2017-04-11

Issue

Vol. 1 No. 1 (2017): Journal of Hospitality and Networks

Section

Articles

License

The content of Journal of Hospitality and Networks (JOHAN) is licensed under a Creative Commons Attribution 4.0 International license (CC BY NC ND 4.0). Authors transfer the ownership of their articles' copyright and publication right to JOHAN. Permission is granted to Penerbit Universiti Melaka to publish the submitted articles. The authors also permit any third party to freely share the article as long as the original authors and citation information are properly cited.