THE CHALLENGES OF A SMALL MEDIUM ENTREPRENEUR IN MELAKA HUB HALAL TO PENETRATE THE EXTERNAL MARKET

Authors

  • Dziela Muhamad Parid
  • Siti Mahera Ahmat Amin
  • Hartini Adenan
  • Dina Syamilah Zaid

Keywords:

SME, entrepreneurs

Abstract

Nowadays, the government's plan to make Malaysia a global Halal center has created a new
environment where Muslim SMEs are much preferred to participate. SME entrepreneurs have also
been exposed to halal certification that will further convince consumers about their halal products. In
Malaysia, The availability of halal product certificates, including food products, has enjoyed added
value in this industry. Halal food industry market has grown tremendously. So, most retailers, food
and beverage manufacturing operations are motivated to apply for halal certificates for their products.
This method had also become an important component of the food industry. Small and medium-sized
(SMEs) and mainly Malaysian-owned SMEs dominate this industry. Fisheries, meat, beef, coffee,
fruits and vegetables, and functional / health food products are the major sub-sectors for the processed
food and beverage industry.

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Issue

Vol. 1 No. 1 (2021): Journal of Hospitality and Networks

Section

Articles

License

The content of Journal of Hospitality and Networks (JOHAN) is licensed under a Creative Commons Attribution 4.0 International license (CC BY NC ND 4.0). Authors transfer the ownership of their articles' copyright and publication right to JOHAN. Permission is granted to Penerbit Universiti Melaka to publish the submitted articles. The authors also permit any third party to freely share the article as long as the original authors and citation information are properly cited.