EVENT INDUSTRY: IMPACT, CHALLENGES AND EVOLVEMENT IN POST PANDEMIC ERA

Authors

  • Norlida Zakirai@Zakaria Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Melaka, Malaysia
  • Noor Haty Nor Azam Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Melaka, Malaysia
  • Siti Norashikin Bashirun Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Melaka, Malaysia
  • Aida Nur Mohd Kodri Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Melaka, Malaysia
  • Fatanah Jislan Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Melaka, Malaysia

Keywords:

Event Industry, COVID-19, Impacts, Challenges

Abstract

COVID-19 has had an impact on almost every aspect of life. The events industry was, predictably, one of the worst affected by the pandemic. Therefore, this review paper intends to explore the impacts, challenges and evolvement of the event management industry by reviewing the available literature. This study indicates that the pandemic situation significantly has effects on economic activities, events workforce, and organizers. In addition, there are also some challenges of COVID-19 such as the emergence of the online event management system and the need to upskill the event workforce. This review then highlights the event theory that supports the evolution of the industry after the pandemic era. It appears that events activities arising with the implementation of virtual and hybrid events. Future research on the event industry should be undertaken to assess recovery strategies by other hospitality industries as a benchmarking approach.

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Published

2022-10-21

Issue

Vol. 7 No. 1 (2022): JURNAL 'ULWAN: SPECIAL ISSUE I (ORGANIZATIONAL CHALLENGES AND IMPACT AFTER PANDEMIC)

Section

Articles

License

The content of Jurnal Ulwan is licensed under a Creative Commons Attribution 4.0 International license (CC BY NC ND 4.0). Authors transfer the ownership of their articles' copyright and publication right to Jurnal Ulwan. Permission is granted to Penerbit Universiti Melaka to publish the submitted articles. The authors also permit any third party to freely share the article as long as the original authors and citation information are properly cited.

How to Cite

Zakirai@Zakaria, N., Nor Azam, N. H., Bashirun, S. N., Mohd Kodri, A. N., & Jislan, F. (2022). EVENT INDUSTRY: IMPACT, CHALLENGES AND EVOLVEMENT IN POST PANDEMIC ERA. Jurnal ’Ulwan, 7(1), 98-108. https://ejournal.unimel.edu.my/index.php/JULWAN/article/view/1135